M.S. Apothecary
M.S. Apothecary provides the best luxury and beauty products available online, and is run by the fashion and beauty legend Mary Schook.
The website started as a WordPress blog, which highlighted Mary's high-profile presence on the beauty scene. We took this plain vanilla blog and added our own spin on it, creating a stunning and elegant look and feel for the website.
The design allows Mary to feature specific products, integrating tightly with a FoxyCart based shopping cart system and payment gateway. The site highlights Mary's ongoing social media efforts, including her blog, Facebook page, twitter activity, and her YouTube video channel.
All this functionality and updated design was created as a WordPress theme, and it's one of the more complicated and impressive themes we've created. By staying with WordPress, Mary's staff gets an admin interface that they're comfortable and familiar with, which gets them off and running immediately.